By now, most of us have seen the shocking video here United Airlines had an unwilling 69-year-old passenger dragged off of one of their airplanes. Many are also aware that United also recently refused to let two teenage girls fly because they were wearing leggings that violated an ancient dress code rule. And almost instantly, these negative incidences that were spread across social media cost the airline millions.
Now, if you’re not a flight attendant, you might be thinking “so what.” But if you’re involved in making or enforcing rules it’s time to realize that these types of incidences can no longer be allowed to occur. Because, taken together these two rule enforcement incidents have dramatically and negatively impacted not just United’s product brand reputation, but also their ticket sales. And yes, the damage continued on to their stock price (United lost $255 million in value in a single day) read more